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Amy-Willard Cross
Founder

Amy-Willard Cross was named a Global Thinker by Foreign Policy Magazine for her work in "Economic Girl Power." Cross founded VITAMIN W Media, as well as the first women’s midlife magazine in the 1980s. As an editor at major magazines in the U.S. and Canada, she created trend columns, front-of-the-book sections, and handled subjects from business to features, as well as a “live issue.” Cross has also written two books, countless articles, and radio essays. A fourth generation graduate of women’s college and the great-granddaughter of a suffragist, she attended Wellesley and is named for suffragist Frances Willard. Follow her @amy2pt0.

 

Kristi Faulkner 

PARTNER

Kristi Faulkner is a writer, creative director, and strategic consultant. For 20 years, she was an award-winning creative director at the most highly regarded agencies on Madison Avenue. She has advised clients who need and want to better reach, engage, and motivate women through enhanced marketing messages, product innovation, and organizational evolution. Kristi has conceived and produced multi-media, multi-channel campaigns for blue chip clients nationally and globally, including Johnson & Johnson, Procter & Gamble, JP Morgan Chase, PepsiCo Foods International, Post Foods, MasterCard, NBCUniversal, Food Network, etc. She has also been the architect of proprietary diversity initiatives at Cushman & Wakefield, TD Ameritrade, Citibank, and Kimpton Hotels. When she's not banging her head for big ideas, she's banging her body at cross fit. Kristi lives with her two teenage daughters and a dog in Connecticut. Follow her @womenkind.

 

Tara Purohit Abrahams 

STRATEGY

Tara is a visionary social sector leader with more than 15 years of experience in strategy consulting, philanthropy, program implementation, and change management. For Girl Rising, the global $100 million campaign, she served as the Global Policy Advisor, President, and Deputy Director. More recently, Tara was an advisor to Girls Who Code and a girls' and tech startup in NYC. Additionally, she serves on the board of She's The First, Indego Africa, and Harvard Alumni for Global Women's Empowerment. Abrahams attended Harvard College and Business School. She has three children and lives in New York. Follow her @taraabrahams.

 

RECENT PRESS

Woman of the Week at Women's Post

"Was it Good for You? Women as Ethical Consumers" at Catalytic Women

Advisors

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Heather Cabot (@cabotventures)

Heather is a former ABC News correspondent who co-anchored "World News Now" and "World News This Morning" and served as Web Life Editor for Yahoo. A recipient of the Joan Shorenstein Fellowship by the American Political Science Association, she is now an adjunct professor at Columbia School of Journalism. Cabot was a graduate of that school and a member of Golden Seeds.

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Gloria Feldt (@GloriaFeldt)  

Gloria is co-founder and president of Take The Lead, which intends to achieve women’s equal share of leadership by 2025. Author of best-selling "No Excuses: 9 Ways Women Can Change How We Think About Power," Feldt served as CEO of  Planned Parenthood Federation of America and was named Glamour’s “Woman of the Year,” among countless honors.

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Kat Gordon (@KATGORDON)

Kat founded the 3% Percent Conference to increase the ratio of women creatives in the Advertising business, and has increased that number to nearly 11%. Prior to starting the movement, she ran marketing agency Maternal Instinct. Kat has been called a “triple threat” as an entrepreneur, ad woman, and marketing to women expert. AdAge listed her as one of the "Top 10 Women to Watch" in 2013.

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Marie Wilson (@mariecwilson)

Marie is the Founder and President Emerita of Ms. Foundation for Women and the White House Project, whose political boot camps trained more than 11,000 women. A feminist leader and social entrepreneur for the past 40 years, she is the creator of “Take Our Daughters to Work Day” and a pioneer in micro-enterprise for low-income women.

JACKI ZEHNER (@JACKIZEHNER)

Jacki is the Chief Engagement Officer and President of Women Moving Millions and a philanthropic visionary committed to the social and economic empowerment of women. A Board Member of Sundance Institute, she also serves on the advisory boards of the Geena Davis Institute on Gender in Media, Pax World Global Women’s Equality Fund, and the Women Effect Investing initiative of Criterion Ventures. In 1996, Jacki became the youngest woman and first female trader to be made a partner of Goldman Sachs.

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ANDREA RUDERT

Co-FOUNDER Emerita

Andrea Rudert was the President of VITAMIN W, an online media company delivering news and social activism campaigns to readers who care about women's issues. She has 11 years of marketing, corporate social responsibility, and entrepreneurial experience and has consulted for Edelman's Brand and Corporate Citizenship group, the Tribeca Film Festival, and the Guggenheim Museum. Andrea holds an M.B.A. in Social Innovation and Impact, as well as Finance, from New York University's Stern School of Business, a B.A. in Economics from Wellesley College, and a Certificate in Digital Media Marketing from New York University.

Researchers

Megan Rose Black is a qualitative researcher and project coordinator for a homelessness research non-profit in San Diego. Previously, she worked as a public health educator for the City of San Francisco. Megan graduated from Mills College with the distinction of Phi Beta Kappa.

Kimberly Killen is a Boston-based editor with an online marketing agency. She worked in the Massachusetts State House and on the Elizabeth Warren for Senate campaign. Kimberly holds an M.S. in Gender, Media, and Culture from the London School of Economics, and a B.A. in English and Political Science from Wellesley College.

Padmini Parthasarathy is a journalist based in New York. She recently graduated from New York University, where she studied journalism and political science, minored in Math, and interned for the Daily Beast and Women in the World. Padmini has written for The Times of India, VITAMIN W, and Mic.com, among others.

Elizabeth Stanton is a journalist who works in the fields of print, documentary, and multimedia journalism. Her written work has appeared in the New York Times, the International Herald Tribune, and the Chicago Tribune. Elizabeth has worked on production projects for PBS, the History Channel, and the U.S. State Department. She also founded the “Through Her Eyes Project,” which is comprised of large-scale photographs and short-form videos that capture and showcase the stories of girls and women in the world of sports.