Introducing Equality Ethel--Buy Up's New Spokeswoman

Sure, we all want our hair to look good, and ads tell us certain products will make our tresses shine and bounce.  Besides having lovely locks, don't we want the women--and people--who work for the companies have family friendly workplaces with parental leave, flex-time, on-site daycare, etc etc.  

If you want to shop with a gender equality lens, download Buy Up Index today.  We'll show you which brands serve women.  That will REALLY make you look awesome.