We want to make the world a more equal placeusing spending power.

Women make around 70% of all purchasing decisions in this country. Harnessing this spending power can encourage companies to serve female consumers better and promote gender equality in the workplace.

Dollars Make Change.


The BUY UP Index is an app that allows you to make purchasing decisions based on a company's demonstrated commitment to gender equality.

We rate everyday brands and products and the companies behind them. Using our ratings is an easy way to help make the world a more equal place. 

We perform extensive  research, poring through publicly available data to look for key data points.

Using a proprietary rating methodology, the BUY UP index assesses companies on four major areas: Women Employees, Women Leadership, Corporate Citizenship, and Marketing.

The research and scoring for BUY UP Index is done with the highest journalistic standards; we research and fact-check several times over. We can’t bump one company from a B to an A just because our cousin knows somebody, and wouldn’t anyway. Take a look at our Methodology.

Only companies receiving an A will be invited to wow you with offers, coupons, or even free samples.


Our ratings can’t be bought or sold or compromised. The scoring can’t be fudged: either a company has paid maternity leave, diversity reporting, above-average female management, etc., or it doesn’t. Every company is ranked using the same metrics. There’s no preferential treatment for anybody.

A company can easily game its score by appointing more women to the C-suite, making stereotype-busting ads, disclosing paid maternity leave policies of at least eight weeks, tracking supplier diversity, donating large amounts to women’s causes, etc.

“Consumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice.”