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Be an informed consumer.

Learn which companies do the right thing for women, then shop for equality.

The BUY UP Index is an app that helps you make purchasing decisions based on a company's demonstrated commitment to gender equality.

We rate everyday brands, products and the companies behind them, so you can look up your favorite brands to see how they measure up.

The BUY UP index employs a proprietary methodology to score companies on four major areas: Women Employees, Women’s Leadership, Corporate Citizenship, and Marketing.

The research and scoring for BUY UP Index is done with the highest journalistic standards; we research and fact-check several times over to ensure that companies receiving an A truly deserve it.

Only companies rated with an A will be invited to wow you with offers, coupons, or even free samples.

"The BUY UP index is a genius concept that makes it easy for women—and men—to vote with their wallets. This is how change happens!"

- Jancy, a.k.a. Nancy Vonk & Janet Kestin, creators of Dove Evolution Campaign